We’ll help you create value for your business, leaders, teams – and ultimately, your customers.

Together, we help people and companies with focused growth.

We are a global growth consultancy. A shared learning,
collaboration and business community.

We work alongside our clients as trusted advisers to help to unleash human capability, advance environments of innovation and change, and activate purpose—which lays the foundation for significant market growth.

We work with leadership teams to strengthen both individual and organizational areas of growth. In the process, these 5 areas are where we typically assist to create change, strengthen current plans and advance growth — LEADERSHIP, STRATEGY, BRAND, CULTURE and INNOVATION.

* Within these five areas of focus (LEADERSHIP, BRAND, STRATEGY, CULTURE, INNOVATION), we have many tools, techniques,’ processes and frameworks we leverage to engage your team and create a plan for positive change. These card decks are one component of our tools used in group sessions to bring focused and conscious thought to group dialogue.

Our Offerings

Our work ranges from purpose discovery, to leadership and team interventions, creating growth mindsets, and building cultures that will help propel your organization into the future.

FOR BUSINESS

Measure and deliver growth at scale.
We will help you systematically discover, test, and validate solutions and products that will bring growth to your business. Helping you manage and improve what you have, while exploring the future with business model frameworks and portfolios.

FOR LEADERS

Shape and instill a culture of change and innovation.
We will help you define what leadership support, organizational development, and governance structures you need to grow your business. Systems, processes and tools that will help you develop a robust growth and innovation mindset.

FOR TEAMS

Shape, test, and validate your growth ideas and goals.
Learn how to prototype, test, sharpen and de-risk your innovation and environments of change. Turn ideas into fully developed business models, while also creating alignment and building trust within teams.

HOW WE’RE DIFFERENT.

Our purpose is to help you achieve yours.

Transforming organizations from the inside out.TM

Your organization is made up of people. Unlock the potential in your organization, from executives to new hires with targeted programs and tools. We work with you to build the mindset, skills and culture to transform your organization.

We transform businesses by transforming individuals and teams.

We’re coaches and advisors who have been in the game and will roll up our sleeves alongside you. We work with you to assimilate the right strategies, at the right time, with the necessary tools, processes, and resources to ensure your team excels.

The right culture and structures empower people and fuel business growth.

Purpose as your Compass

We’re committed to building businesses and brands that outperform the competition while inspiring customer and employee loyalty. We begin with purpose at the core.

Strategic Planning

Embed purpose and meaning in your strategy, engage your people and refine processes.

Mentoring & Coaching

Expand your perspective to resolve your most challenging issues. People can do extraordinary things when equipped with the right strategies, tools and mentorship.

Leadership Development

Increase the clarity, confidence and commitment of your leaders and staff. Helping organizations champion and develop the leaders we need now.

Team & Skills Building

Reignite your team’s motivation, trust, and camaraderie. Creating collaborative environments that build alignment and are driven by shared common goals.

Workshops, Seminars & Labs

Training, workshops, tools and frameworks. Our coaches are equipped with a tool kit that includes some of the most successful and proven frameworks and assessments.

Executive Alignment

Get your executives, board members, managers, and staff all rowing in the same direction.

Innovation & Creation of a Growth Mindset

Master the practice of innovation. Transform the way change and innovation is delivered in your business.

Speaking & Facilitation

Inspire your team, company, community or conference with keynotes, panel discussions or a custom program. Create engaging meetings and powerful retreats your team will want to come back to each time.

Where are you in your growth journey? We’ll help you create value for your business, leaders, teams –
and ultimately, your customers.

We support leadership teams, executives, managers, entrepreneurs, and people just like you to lead with purpose, awareness, alignment, and intention. We will help you navigate growth, opportunities, and change. Awaken your passions and clarify your purpose.

Leadership training and coaching

PURPOSE AT THE CORE

LEADERSHIP Matters

We work closely with corporate leaders, business owners, entrepreneurs and their teams to craft and deliver transfor-mational leadership development programs.

With a focus on authenticity and purpose-driven leadership, we offer a range of program approaches to help senior leaders and their teams define their purpose, lead authentically, and create impact that matters.

All leadership begins with self.

  • We begin with leadership, as leadership is the foundation for growth.
  • Create an engaged workforce.

  • Shift your culture by implementing a leadership program.

  • Gain an outside perspective to encourage growth and help eliminate fear.

  • Gain a growth mindset to improve your leadership capabilities.
  • Take a leadership assessment, learn about leadership workshops, trainings, coaching and retreats.

PURPOSE AT THE CORE

STRATEGY Matters

We help you embed purpose and meaning in your strategy and engage your people to action.

Together we help organizations articulate a compelling purpose, align around a vision for the future, and achieve unprecedented results.

  • Put a purpose-driven strategy to work for your people and company today.

  • Build a strategic plan for conscious growth, with flexibility build in.

  • Learn why we lead strategic planning from a SOAR framework versus SWOT.

  • We can lead your strategic planning from a forward-thinking perspective that focuses on “the hidden potential” of the business from the framework of SOAR.

  • SOAR eliminates weaknesses and threats, making it a more positive and action-packed approach to planning.

Strategy management consulting
Brand innovation consultancy

PURPOSE AT THE CORE

BRAND Matters

Our comprehensive program and framework equips you with the rigor needed to master the intellectual link between strategy, creativity, business and psychology.

Branding is not about your logo, it is all about the entirety of your business. Creating a meaningful connection that resonates with your audience, the journey they are on and the outcome they desire.

  • We assist you to “humanize” your brand.

  • The complexity of branding decisions calls for a systematic approach to brand management.

  • We will teach you how to create a values-based brand structure and framework.

  • We help you define what “Living the Brand®” means and how to put it to work in your business.

  • Learn how  “building and living your brand” is the key to differentiation in today’s hyper-paced commoditized world.

PURPOSE AT THE CORE

CULTURE Matters

We support high-performing teams in getting clear on what matters and why, articulating and aligning around unique values, and creating the fulfilling culture your teams want and deserve.

Let’s get started in designing a culture that propels your organization into the future, promotes alignment, belonging and collaboration.

  • Why does building a conscious culture matter?

  • We will assist in finding meaning in your work and creating that connection for others.

  • We will help you and your team create a culture that is supportive and fulfilling.

  • By instilling self-leadership goals we’ll help your team unlock the benefits of diversity and inclusion.

Culture Leadership
Strategy development training

PURPOSE AT THE CORE

INNOVATION Matters

Every business wants to secure the future while successfully managing the present. We will work with you to master the practice of innovation and change while developing a growth mindset.

We will help you innovate from the inside out with an engaging development process for designing breakthrough strategies, programs, brands, concepts, events, and campaigns.

  • Our process will engage all stakeholders necessary to build buy-in.

  • We will help bring a meaningful and differentiated program to market.

  • We will ensure your key supporters are engaged and we will capture the minds and hearts of new audiences to expand your reach and impact.

Consulting

Guiding people and business to innovate and grow.

  • Guiding people and business to innovate and grow.

Workshops

Ideas, learnings and methods to help people and organizations with growth.

  • Ideas, learnings and methods to help people and organizations with growth.

Training

Creating more meaningful, engaged and impactful workplaces.

  • Creating more meaningful, engaged and impactful workplaces.

Coaching

Transform the way change and innovation is viewed, measured and delivered in your business.

  • Transform the way change and innovation is viewed, measured and delivered in your business.

Consulting

Guiding people and business to innovate and grow

  • Guiding people and business to innovate and grow

Workshops

Ideas, learnings and methods to help people and organizations with growth

  • Ideas, learnings and methods to help people and organizations with growth

Training

Creating more meaningful, engaged and impactful workplaces

  • Creating more meaningful, engaged and impactful workplaces

Coaching

Transform the way change and innovation is viewed, measured and delivered in your business

  • Transform the way change and innovation is viewed, measured and delivered in your business

OUR HISTORY

Brands rooted in business strategy and linked to your purpose — drive accelerated growth.

Creative Logic was founded in 1993 but Patty Lindstrom. Her original vision was to create the firm she would hope to find in her clients’ shoes — an end-to-end research, strategy, and design powerhouse. We have been instrumental in the growth of major brands such as Caterpillar, Maui Jim, Cisco, (who else here…) as well as many privately held organizations and startups.

We are strategists, planners, designers and technologists who combine deep expertise with commitment to work in collaboration with our clients. We are champions of purposeful change both inside client businesses and in how they go to market. We partner with clients and thought leaders who share our belief that purpose at the core inspires individuals and teams, creates better cultures, and drives long-term sustainable growth.

We help you grow with purpose at the core.

ABOUT

Our founder

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially.

Patty Lindstrom - Founder of Living The Brand Academy

OUR PROCESS

Our “Living the Brand®” framework defines our ideology and our suite of services.

Building brands from the inside out.

Embedded in our framework is the belief that engaged and inspired employees deliver exceptional customer experiences.

When a brand is rooted in purpose and tied to your organizations values and beliefs, it drives clarity throughout the organization. We leverage your purpose to make strategic choices to enhance innovation and create positive change. Inside out.

• • •

WHAT WE VALUE

We’re big fans of values. They say a lot about who you are.
These are ours. They mean a lot to us and to our clients, team, and partners

People

Talent drives our solutions and approach, as well as our client, partner, and employee relationships. We put people first in all we do.

Creativity & Innovation

We nurture creativity and innovation and inspire it in our clients, employees and partners.

Growth strategy consulting services
Executive and leadership coaching

Courage

We believe in doing the right thing always, challenging status quo, taking smart risks and owning outcomes.

Management consulting services

Growth

We believe in continual learning, building for the long-term, and valuing quality craftsmanship in all we do. Of course, FUN should always be part of the process.

OUR TEAM

Our goal is to help you reach your goals.

We help our clients to build and strengthen their brands – this is more than just a job to our team. We were founded on the principles of delivering value to companies and their people. This commitment defines who we are. We develop brand experiences for forward thinking companies. We work in a highly collaborative manner with our clients. Together we build effective programs that create positive change and drive growth.

We all share a passion for branding, strategy, design and innovation and believe purpose is the compass.

A FOCUSED PATH TO GROWTH

WHAT WE DELIVER

Measureable outcomes

Designing what works.

By putting purpose at the core of all that we do and teach we help mobilize organizations, brands and people to take action. When equipped with the right strategies, tools, and mentorship people can do extraordinary things. This is the common link to all of our work in discovering purpose, activating purpose, creating measurement and scaling it with acceleration processes — all while driving growth for your organization.

Purpose galvanizes employees and drives transformation.

How we support your company:

Defining or Redefining Purpose
Brand and Business Strategy
Brand Architecture
Research and Insights, Innovation

How we support your culture:

Purpose Activation
Organizational Design
Organizational Behavior
Employer Brand Definition

How we support your brand:

Purpose Activation
Visual and Brand Identity
Experiential Design
Design and Creative Activation

Let’s create a culture your team is inspired to be part of.